This case study outlines how we at Growthh Digitaly helped an Ayurvedic Clinic in Pune move from near-zero local visibility to consistent engagement, calls, and walk-in enquiries through a carefully planned Google Business Profile–focused local SEO strategy. When the clinic onboarded with us in July, it was not ranking for core keywords such as “ayurvedic clinic in Pune” or “panchakarma in Pune,” and calls from Google were negligible. Over the course of the project, which is currently ongoing, we systematically rebuilt the clinic’s local presence, resulting in strong improvements in calls, direction requests, and overall profile interactions.
The client is a local Ayurvedic clinic offering traditional Ayurvedic consultations and Panchakarma therapies in Pune. Despite having experienced practitioners and a loyal offline patient base, the clinic struggled to compete online with established Ayurvedic brands and multi-location wellness centres. The absence of local SEO foundations meant that potential patients searching nearby were discovering competitors instead.
At the time of onboarding, the clinic’s Google Business Profile lacked optimisation and consistency. The profile was not appearing in the local pack for major Ayurvedic keywords, visibility across Google Maps was poor, and monthly calls remained low and inconsistent. Direction requests and website clicks were minimal, indicating weak local discovery. Reviews were limited and not contributing effectively to trust or keyword relevance.
Our primary objective was to establish strong local visibility for high-intent searches related to Ayurvedic treatment and Panchakarma services in Pune. We focused on improving local pack rankings, increasing inbound calls from nearby users, and driving physical footfall to the clinic. Equally important was building long-term credibility so that the clinic could sustain rankings even in a competitive wellness market.
We adopted a patient-first, guideline-compliant local SEO approach designed specifically for healthcare-related businesses. The strategy began with restructuring the Google Business Profile to accurately reflect services, categories, and location signals. Service descriptions were rewritten to align with real search behaviour while maintaining medical compliance. We improved local trust signals through consistent business information across platforms and initiated an ethical review acquisition process focused on genuine patient experiences. Regular educational updates related to Ayurveda and Panchakarma were published to strengthen engagement and topical relevance.
During the first phase, we focused on correcting foundational issues, including category alignment and service clarity. In the following months, we closely monitored behavioural signals such as calls and direction requests, refining the profile based on performance trends visible in Google Business Profile Insights and BrightLocal. As visibility improved, the clinic began appearing more frequently for location-based Ayurvedic searches, which directly influenced call volume and walk-in enquiries.
Between July and December, the clinic recorded 139 calls directly from the Google Business Profile, alongside 416 direction requests, indicating strong intent from nearby users. Website clicks reached 66 during the same period, while overall profile interactions crossed 623. These numbers reflected a clear shift from low visibility to consistent local discovery. Most importantly, the clinic started gaining traction for competitive keywords such as “ayurvedic clinic in Pune” and “panchakarma in Pune,” strengthening its presence in the local pack.
The improvement in Google Maps visibility translated into a noticeable increase in patient footfall. Visitors arriving at the clinic frequently mentioned finding the business through Google Maps or local search, confirming that the traffic was highly relevant. The quality of enquiries improved significantly, with patients actively seeking Ayurvedic treatment rather than general information.
This project reinforced the importance of structured local SEO for healthcare and wellness businesses. Accurate service representation, consistent engagement, and patient trust signals played a major role in improving visibility and enquiries. Sustainable local growth was achieved without shortcuts or policy violations.
This approach is ideal for Ayurvedic clinics, wellness centres, and healthcare practices that rely on local discovery, calls, and physical visits.
This project is actively managed and executed by Growthh Digitaly.
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Earlier, our clinic was almost invisible on Google. After working with Growthh Digitaly, we started receiving regular calls and walk-ins from nearby areas. Patients now tell us they found us easily on Google Maps. We are very satisfied with the progress and results.
Dr. Sailesh Owner